My background is actually in project management (specifically construction projects) and honestly, that's where my love for the details comes from. Years of keeping projects on track taught me how to really understand what makes a business tick, what pushes it forward, and what quietly holds it back. I got really good at solving problems and hitting goals, and it turns out those skills translate perfectly into marketing.

Back in 2020, I found my way into marketing, and it just clicked. I'd already been deeply into the beauty and fashion world for years as well as construction, so stepping into that space felt natural, like everything I'd learned finally had a home. And that project management background? It gave me the confidence to handle every side of running a business, not just the creative side.

I'm also a business owner myself, so I get it. I know firsthand how much social media matters right now, and how easy it is to feel overwhelmed by it. That's exactly why I do what I do, I love helping brands figure out how to actually use social media well, so it works for them instead of feeling like one more thing on the to-do list.