Cultivated Marketing Excellence

Every account is treated as its own discipline, not a template applied twice. I begin by studying the brand from the inside out, its rhythms, its restraint, the details a casual glance would miss, and translate that into a presence built to last, not just to trend.

I treat every brand as its own language, not a formula. Strategy, content and cadence are shaped around what makes the business genuinely distinct, then held to a standard of consistency that turns attention into trust.

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SOCIAL STRATEGY

Investment: From $750

A tailored roadmap designed to help your business grow with purpose.

INCLUSIONS:

  • Brand discovery questionnaire

  • Business and audience analysis

  • Competitor analysis

  • Content pillars

  • Brand messaging and tone of voice

  • Visual direction and branding recommendations

  • Platform recommendations

  • Posting frequency strategy

  • Growth strategy

  • Hashtag strategy

  • 30-day content plan

  • PDF strategy document

ACCOUNT SETUP

Investment: From $550

Build a professional and optimised social media presence from day one.

INCLUSIONS:

  • Instagram setup

  • Facebook setup

  • TikTok setup (if required), LinkedIn setup (optional)

  • Professional bio optimisation

  • Username recommendations

  • Profile image and cover optimisation

  • Link-in-bio setup

  • Contact button configuration

  • Story Highlight covers

  • Initial branding setup

  • Basic Canva Brand Kit

  • Meta Business Suite setup

  • Business account optimisation

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SOCIAL AUDIT

Investment: From $450

A comprehensive review of your existing social media presence with actionable recommendations.

INCLUSIONS:

  • Profile optimisation review

  • Branding consistency review

  • Content quality assessment

  • Engagement analysis

  • Competitor benchmarking

  • Audience analysis

  • Hashtag review

  • Posting consistency review

  • Strengths and weaknesses report

  • Growth opportunities

  • Priority action plan

  • 30-minute strategy consultation

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COMPLETE BRAND LAUNCH

Investment: $1,500 (Save $250)

Everything you need to launch your brand with confidence.

INCLUSIONS:

Social Strategy

Full Account Setup

Social Audit

Canva Brand Kit

30-Day Content Calendar

Launch Checklist

60-Minute Strategy Session

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ESSENTIAL SOCIAL MANAGEMENT

Investment: $1000+ gst

Perfect for business wanting a consistent online presence.

PACKAGE DETAILS:

  • Social media strategy

  • 8 custom posts per month

  • 4 reels per month

  • Caption writing

  • Hashtag research

  • Content scheduling

  • Custom branded graphics (4 per month)

  • Community management (15 min per day)

  • Monthly performance report

GROWTH SOCIAL MANAGEMENT

Investment: $1500+ gst

Designed for growing businesses wanting stronger engagement and consistent content.

PACKAGE DETAILS:

  • 16 custom posts per month

  • 8 professionally edited reels

  • Content planning calendar

  • Content day planning

  • Custom branded graphics (8 per month)

  • Monthly trend research

  • Story graphics (8 per month)

  • Audience engagement and inbox monitoring (30 mins per day)

  • Competitor analysis

  • Monthly strategy meeting

  • Performance recommendations

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SIGNATURE SOCIAL MANAGEMENT

Investment: $2500+ gst

Complete social media management for businesses wanting maximum growth.

PACKAGE DETAILS:

  • Unlimited strategy support

  • 20 posts per month

  • 12–16 professionally edited reels

  • Custom story graphics (7 stories per week)

  • Custom branded graphics (10 per month)

  • Professional content planning

  • On-site content shoot (up to 4 hours/month)

  • Caption writing

  • Hashtag research

  • Community management and inbox monitoring (up to 45 min/day)

  • Influencer search and outreach

  • Monthly analytics report

  • Quarterly growth strategy

  • Priority WhatsApp support

  • Weekly strategy meeting (if needed)

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OPTIONAL ADD-ONS

Add-ons DETAILS:

  • Extra Reel - $120

  • Extra Static Post - $80

  • Professional Content Shoot (1 month worth of content in

    2 hrs) - $450

  • Logo Design - From $350

  • Brand Identity Package - From $900

  • Social Media Audit - $250

  • Meta Ads Management - From $500/month (ad spend excluded)

  • Canva Brand Kit - $200

  • Monthly Email Marketing - From $350

NOTES:

  • Minimum 3-month commitment with any social management service.

  • One round of revisions included per post.

  • Photography, videography, and advertising spend are charged separately unless included in your agreement.

  • Travel fees may apply.

RESERVE YOUR SPOT!

Submit an inquiry to explore how our tailored solutions can refine your brand’s voice and visual presence.